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☆ Helmets Off, Mics Up: N.F.L. Players Discover the Power of Podcasts
  + stars: | 2023-11-20 | by ( Emmanuel Morgan | More About Emmanuel Morgan | ) www.nytimes.com   time to read: +2 min
The phenomenon of active athletes hosting podcasts largely started in the N.B.A., where players can command more attention because there are smaller rosters and more frequent games. Early entries included JJ Redick’s “The Vertical” in 2016 and Richard Jefferson and Channing Frye’s “Road Trippin’” in 2017. Podcasting is particularly attractive to players who are still generating N.F.L. Hill said he started his podcast, “It Needed to Be Said,” partly to prepare for a potential broadcasting career. Brands such as Bleacher Report, which works with Parsons and Miller, have increasingly signed up athletes.
Persons: JJ Redick’s, Richard Jefferson, Channing Frye’s, Taylor Lewan, “, ”, Will Compton, Hill, Said, Pat McAfee, Miller, Josh Pyatt, LeBron James, Peyton Manning, ” Miller, Damar Hamlin Organizations: Tennessee Titans, Boys, Indianapolis Colts, ESPN, Brands, Parsons, WME Sports
☆ How rising-star athletes balance sports and content creation, even as the tech implosion disrupts lucrative brand deals
  + stars: | 2023-02-15 | by ( Elaine Low | Ashley Rodriguez | ) www.businessinsider.com   time to read: +4 min
Social media, content creation, and lucrative branding deals offer a new path to fame and fortune. Top agents and managers working with athletes on content said it can be tricky to balance with training. Chasing content deals can be a distraction from the sport, and the industry-wide layoffs across tech companies from Twitter to Meta to Amazon mean that opportunities for influencer revenue are facing a slowdown. Fresno State basketball stars Haley and Hanna Cavinder, for instance, have a number of lucrative brand deals under their belts. A lot more athletes may not get deals if they don't have content creation, social media followings, or brand building."
☆ How the boom in sports documentaries on streaming is opening up a new path for athletes as content creators
  + stars: | 2023-02-02 | by ( Elaine Low | Ashley Rodriguez | ) www.businessinsider.com   time to read: +5 min
A boom in sports documentaries has offered athletes more ways to be on screen and build their brands. Players and their agents are looking for hits like Netflix Formula 1 doc series "Drive to Survive." Being featured in a sports doc can dramatically raise an athlete's profile, giving them more fans and more branding power. Netflix's "Drive to Survive" was credited with doing wonders for F1 fandom, particularly stateside, where American interest has historically been scarce. "These people can go on the air and broadcast their own content and they can capture and keep their own content," said Octagon VP of content and development Jason Weichelt.
☆ How athletes are cashing in on 'the Netflix effect' as sports documentaries boom at Apple TV+, Amazon, and more streamers
  + stars: | 2022-12-22 | by ( Elaine Low | Ashley Rodriguez | ) www.businessinsider.com   time to read: +4 min
A boom in sports documentaries has offered athletes more ways to be on screen and build their brands. Players and their agents are looking for hits like Netflix Formula 1 doc series "Drive to Survive." Apple TV+, HBO, and Amazon are all competing for sports docs that bring viewers into athletes' lives. Being featured in a sports doc can dramatically raise an athlete's profile, giving them more fans and more branding power. Netflix's "Drive to Survive" was credited with doing wonders for F1 fandom, particularly stateside, where American interest has historically been scarce.
☆ 11 production companies cashing in on Hollywood's sports content boom, from Religion of Sports to SpringHill
  + stars: | 2022-11-28 | by ( Claire Atkinson | Colin Salao | ) www.businessinsider.com   time to read: +5 min
Netflix's Formula 1 series, "Drive to Survive" is the model other streamers and leagues hope to emulate. Insider identified 11 top companies making scripted and documentary sports content to feed the boom. Investment firms Shamrock, RedBird Capital, and Providence Equity have all made sports content plays, with Shamrock spearheading an investment in Religion of Sports in June. Speaking to buyers, sellers, and other industry stakeholders, Insider identified 11 production companies making the most sought-after sports content. These shingles are poised to capitalize — with many attracting investment and acquisition interest — as Amazon and other streamers keep buying.
☆ 'Top Gun' studio Skydance just inked a TV and film partnership with the NFL. Here are 10 more top production companies capitalizing on the sports content boom.
  + stars: | 2022-11-16 | by ( Claire Atkinson | Colin Salao | ) www.businessinsider.com   time to read: +4 min
The NFL has partnered with Skydance Sports to create a "global multi-sport production studio." Netflix's Formula 1 series, "Drive to Survive" is the model other streamers and leagues hope to emulate. Insider identified 11 top companies making scripted and documentary sports content to feed the boom. NFL is muscling into the booming sports production world, investing in a new joint venture with David Ellison's Skydance Sports. Speaking to buyers, sellers, and other industry stakeholders, Insider identified 11 production companies making the most sought-after sports content.
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